If you want to design a product, service, or system that people will actually use, you must start with research. Who are the people? What are their needs? What’s keeping them from getting what they want and need? Do they suffer from physical or cognitive limitations? How can designers help them achieve their goals?

When it’s done right, design research gives designers insights into people’s lives that point the way toward solutions.

Design Research Projects

A few examples of design research in action.

What will it take for customers to fly again? – Bridgeable

xdMFA Thesis Projects

Dennis Cheatham

Associate Professor, Communication Design

Miami University