Why Designers Research

Design is increasingly seen as an effective approach to solving complex problems. Businesses and organizations have learned the value of design thinking for producing results and it has earned designers a “seat at the table” in business ventures. As we explore problems that are increasingly complicated at systemic levels, research becomes more important. Here are a few brief examples of why designers research and why dissecting design into people, object, and context actors can be a valuable part of the design process.