More to come!

Types of Data

Qualitative

Quantitative

Types of Statistical Data

Numerical

Categorical

Ordinal

Types of Statistical Data: Numerical, Categorical, and Ordinal from Statistics for Dummies

A Guide to Data Types in Statistics by Niklas Donges at BuiltIn

Common Data Types in Public Health Research at the National Institutes of Health Library

Demographic Data

Demographic Data at the National Institutes of Health Library

Demographics: How to Collect, Analyze, and Use Demographic Data at Investopedia

Databases for Demographics

Psychographic Information

A few must-read articles.

What is psychographic segmentation? A beginner’s guide from Qualtrics

What Is Psychographics? Understanding The Tech That Threatens Elections from CBInsights

Psychographics: What They Are & How Marketers Use Them at XDL

How to Use Psychographics in Your Marketing: A Beginner’s Guide by Alisa Meredith

Databases for Psychographics

Some of these may only be available to Miami University students. Check with your institution to learn if you have access.

Access these databases and more via the Marketing subject guide at the Miami University Libraries.

Market Segmentation

Demographic segmentation

Geographic segmentation

Firmographic segmentation

Behavioral segmentation

Psychographic segmentation

Market segmentation: Definition, types, benefits, & best practices from Qualtrics

Dennis Cheatham

Associate Professor, Communication Design

Miami University