Design Approaches

Design Approaches

Designers’ priorities determine how they will approach a design problem. Design teams that value people’s communities and want to give them…

Design Mapping Methods

Design Mapping Methods

Designers use mapping methods before, during, and even after they finish the traditional “creation” process. Some methods help clarify a problem…

Jobs To Be Done

Jobs To Be Done

People don’t buy products because they want the products, themselves, they “hire” products because they have a job they want that…

Personas

Personas

Who are the people we are designing with? What are they like? What frustrates them? What are they into, and what…

Prototyping: Details

Prototyping: Details

Details are important when sketching concepts to figure out if something “works.” When that “figuring out” spans media—opening up materials, sounds,…

Sketching

Sketching

You can’t do sketches enough. Sketch everything and keep your curiosity fresh. John Singer Sargent Doing lots of thumbnail sketches force…

Storyboards

Storyboards

Storyboards are great for communicating how something is used or the plan for a presentation. Viewers can more easily understand a…

Strategies for Assessment and Action

Strategies for Assessment and Action

Decision Support Tools The University of Cambridge’s Institute for Manufacturing hosts an exhaustive list of decision support tools on its website.…

Style Boards

Style Boards

Style boards allow designers to group images, typography, and other aspects of designs into a cohesive presentation that captures a “look”…

Whiteboarding

Whiteboarding

Designers and researchers spend a lot of time with ideas. We come up with ideas, we test ideas, we combine ideas,…