Designers and researchers spend a lot of time with ideas. We come up with ideas, we test ideas, we combine ideas, and we throw ideas away. We take ideas and make them real.
Ideas are what we do.
But ideas start out like clouds—they’re hard to define, difficult to grasp, and nearly impossible to catch. Unless you have the right tools. Once ideas are made tangible, we can start to work with them.
Let’s talk about whiteboarding to make thinking and planning tangible: