Communication Design (also called Graphic Design) is most concerned with visual media that communicates messages to achieve desired results.

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form it takes can be physical or virtual and can include images, words, or graphics. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system. It can be intended for a small number of people, such as a one-off or limited-edition book or exhibition design, or can be seen by millions, as with the interlinked digital and physical content of an international news organization. It can also be for any purpose, whether commercial, educational, cultural, or political.

From subway maps to billboards, posters to books, website user interfaces to pretzel chip packaging—communication design brands materials and helps inform audiences. Here’s a basic overview of Communication Design:

Communication Design Outcomes

A few Communication Design outcome examples:

  • Printed brochures
  • Brand identity including color scheme, logo, and uniform designs
  • Motion design 
  • Environmental graphics like signage and other wayfinding
  • Packaging design

Editorial Design

Design for Films

Packaging Design

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Dennis Cheatham

Associate Professor, Communication Design

Miami University

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