Observation Tools

Tools to use in the field for building skills like observations and discovery.

Field Tools

Curious Cultures: Observing People and the Things They Use

Wherever you go, when you see people they are part of many different cultures. Often times, people will use design as part of their cultural…

Method

This tool was developed to guide observations in theme parks, but it can be used anywhere when researching how design can…

Stores and websites are experienced by users in similar ways: Guests enter with varying goals, needs, and challenges Guests shop their…

Method

Navigation & Communication Experience & Atmosphere Accessibility & Safety Operations

Method