an array of books that make a rainbow of colors

Design is quite often described by its outcomes. The “type” of design gets its name from what it produces.

  • Design that produces the built environment is Architecture.
  • Design that creates interior spaces is termed Interior Design.
  • Design that produces clothing and wearables is Fashion Design.

Only recently has design been named after processes or concepts.

  • Communication Design implies that designers will produce whatever objects necessary to achieve communication.
  • Service Design clearly produces services—but no specific type of service or industry is mentioned.
  • Interaction Design promises design that facilitates any kind of interaction, though these interactions are most often between people and screens.
  • Experience Design takes one of the most profound leaps of all the design disciplines. It embraces holistic experiences as its hallmark, suggesting it can employ any kind of outcome possible to achieve its goals.

Disciplinary names are helpful terms that categorize design. However, modern design practice typically employs a wide range of design approaches. The needs and problems designers are beginning to address are too big and varied to be locked into single disciplines.

Architecture

Architecture

Architecture is most concerned with the physical, built environment. The profession of designing buildings, open areas, communities, and other artificial constructions…

Branding

Branding

What is the attitude that embodies a product? What feeling does one sports team have that makes it unique from another?…

Communication Design

Communication Design

Communication Design (also called Graphic Design) is most concerned with visual media that communicates messages to achieve desired results. Graphic design,…

Experience Design

Experience Design

Experience Design is most concerned with the memory a person makes when they have an experience that involves design. There’s no…

Game Design

Game Design

Games? Really? Oh yes, really. Game design isn’t just the work of creating video games or board games, with concepts like…

Industrial Design

Industrial Design

Objects like lamps, chairs, smartphones, countertops, cars, park benches, and cups are all designed. What’s interesting about these outcomes is people…

Interaction Design

Interaction Design

Interaction Design, like Service and Experience Design, can be slippery to define because it is most concerned with how people interact…

Interior Design

Interior Design

Let’s get something straight—Interior design is not decorating. I know, you’ve seen episodes of Designing Women and have been sucked in…

Service Design

Service Design

The last time you used Uber, Airbnb, or got a coffee at a coffee shop, you used a service design. Services…