This tool was developed to guide observations in theme parks, but it can be used anywhere when researching how design can create experiences. Try them in a restaurant, hospital, bus stop, or library to learn the effects of these environments and services. Use these prompts to spark new ways of sensing.

People

Observe these things about the people around you.

Design

Notice details of products, services, and systems.

Different Perspectives

Use these techniques to observe the environment in new ways. Experience differently to gain fresh insights.

Memories

What kind of memory does this experience make?

Dennis

Associate Professor, Communication Design

Miami University

Updated: December 20, 2023 11:56 am
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