Theme Park Field Tools

People

Wearing

  • Brands
  • Shoe type
  • Backpacks

Emotions

  • Annoyed
  • Confused
  • Nervous

Physical Condition

  • Hungry
    • Devouring a meal
  • Hot
    • Using a portable fan

Posture

  • Slouching
  • Upright

Energy level

  • Tired
  • Energetic

Activities

  • Playing a game on their phone
  • Eating an ice cream
  • Boarding a bus

Relationships

  • With friends or family
  • Caring for others

Life Moments

  • Just married!
  • Celebrating a special moment
  • First visit

Design

Materials

  • Brick
  • Steel

Style

Visible

  • Aged
  • Shiny and new

Sound

  • Futuristic
  • Wild west
  • Scratchy and degraded
  • Popular music

Usability

  • Certain people are confused by the design
  • It is too large/small to operate

Usefulness

  • It seems like a pointless or unneeded design

Condition

  • Unkempt

Different Perspectives

Squat down low or get high

How would someone shorter or taller than you experience this?

Use the app or a supplemental device (BYOD)

Is there a hidden experience that a device makes possible?

See with different eyes

How would someone understand this if they were a first-timer?

  • If they did not know this character
  • If they had never seen the movie

Turn off a sensory input

Close your eyes

  • Listen deeply
  • Smell fully
  • Taste the ingredients

Memories

What kind of memory does this experience make?

  • How would it be different if you changed the conditions?
    • Weather
    • Crowds
    • Time of day

Dennis Cheatham

Associate Professor, Communication Design

Miami University

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