←Theme Park Field Tools
People
Wearing
- Brands
- Shoe type
- Backpacks
Emotions
- Annoyed
- Confused
- Nervous
Physical Condition
- Hungry
- Devouring a meal
- Hot
- Using a portable fan
Posture
- Slouching
- Upright
Energy level
- Tired
- Energetic
Activities
- Playing a game on their phone
- Eating an ice cream
- Boarding a bus
Relationships
- With friends or family
- Caring for others
Life Moments
- Just married!
- Celebrating a special moment
- First visit
Design
Materials
- Brick
- Steel
Style
Visible
- Aged
- Shiny and new
Sound
- Futuristic
- Wild west
- Scratchy and degraded
- Popular music
Usability
- Certain people are confused by the design
- It is too large/small to operate
Usefulness
- It seems like a pointless or unneeded design
Condition
- Unkempt
Different Perspectives
Squat down low or get high
How would someone shorter or taller than you experience this?
Use the app or a supplemental device (BYOD)
Is there a hidden experience that a device makes possible?
See with different eyes
How would someone understand this if they were a first-timer?
- If they did not know this character
- If they had never seen the movie
Turn off a sensory input
Close your eyes
- Listen deeply
- Smell fully
- Taste the ingredients
Memories
What kind of memory does this experience make?
- How would it be different if you changed the conditions?
- Weather
- Crowds
- Time of day