Theme Park Basics
←Theme Park Field Tools
Reasons to Theme
- Demand
- Differentiation
- Perception of Quality
- Repeatability
- Targeting Specific Audiences
- Increasing Secondary Spending
- Decreasing Queue Fatigue
- Decreasing Capacity Demands through Environment
Theme Park Product
- Fun
- Story
- Escapism
- Spectacle
- Thrill
- Play
- Sociability
- Pedagogy
- Customer Service
- Memories
References
Pages 5–8 in Younger, D. (2016). Theme Park Design & The Art of Themed Entertainment. Inklingwood Press.