←Theme Park Field Tools
Know Your Audience
How can you tell Imagineers “knew their audience”?
Wear Your Guests’ Shoes
How can you tell Imagineers “wore their guests’ shoes”?
Organize the Flow of People and Ideas
How can you tell there is a clear plan?
Create a Wienie (Visual Magnet)
How was a visual magnet implemented?
Communicate with Visual Literacy
How was the non-verbal story communicated?
Avoid Overload—Create Turn-Ons
How were objects reduced to avoid clutter and focus attention?
Tell One Story at a Time
How is the story unified and clear?
For Every Ounce of Treatment, Provide a Ton of Treat
How is learning complemented by entertainment?
Avoid Contradictions—Maintain Identity
How is it unified with no intrusions?
Keep It Up (Maintain It)!
How can you tell it has been well-maintained?
Sklar, M. (2015). One Little Spark!: Mickey’s Ten Commandments and The Road to Imagineering. Disney Editions.