Design

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Design Techniques

Experiential Design Techniques

The Five Senses

• Sight
• Sound
• Smell
• Touch
• Feelies
• Taste

Opposition

Pacing

Rationing

Controlled Choice

Toyness

Managing Expectation

Payoff

The Wow

Repeatability

• Motivating Additions
• Placemaking
• Detailing
• Readability
• Promotions

Spatial Design Techniques

Stratification

• Space Management
• Peaking
• False Portals

Forced Perspective

Trompe L’Oeil

Space Management

• Maximum Impact, Minimum Space
• Shaping
• Future-Proofing

Disorientation

Multileveling

Multiperspection

Interweaving

Off-Center Gates

Story Design Techniques

Media Apathy

Communicative Inefficiency

Cumulative Immersion

Suggestion

Wilder-Side Depiction

Wider-Time Depiction

Visual Design Techniques

Detailing

• Standards
• Richness
• Meaning
  • History
  • Jokes
  • Easter Eggs

Directed Viewing

• Focus
• Sightlines
• Pointing

Cocktail Party

Visual Conflict

Kinetics

Theme Aging

Themed Design

Intrusions

Extrusions

Context

Stylistic Consistency

Stylistic Separation

Conceits

Collage

Weighting

Neutrality

Viewing Window

Implied Theming

Post-Theming

Project Design

• Organicity
• Longevity
• Maintainability
• Splitting the Check
• Double Duty
• Putting Money on the Walls
• Illusionary Completion
• Acquisition
• Redundancy
• Reuse
• Kit-of-Parts

Design Disciplines

Color

Color Schemes

Rationing through Color

Blending through Color

Heightening Color

Light

Color Effects

Lighting

Functional Lighting

Diegetic Lighting

Show Lighting

• Focus
• Concealment
• Shape
• Mood
• Setting
• Story

Lighting Quality

• Type
• Color
• Intensity
• Direction
• Focus

Lighting Effects

Materials

Graphics

Style Guide

Logos

Typography

Signage

• Directional Signage
• Identification Signage
• Informational Signage
• Safety Signage
• Thematic Signage
• Diegetic Signage
• Semi-Diegetic Signage
• Extra-Diegetic Signage

Posters

Murals

Eyewash

Music

Sound Effects

Incidental Sound

Speakers

Sound Bleed

Media

Props

Interruption

Special Effects

Illusioneering

Illusioneering Principles

• Cause and Effect
• Combining Illusions
• Misdirection
• More Trouble Than It’s Worth
• Technology

Atmospheric Illusions

• Dry-for-Wet Bubbles
• Dry-for-Wet Waterfall
• Fire
• Lava
• Starfield
• Suction

Character Illusions

• Dementor Attack
• Disappearing Monster
• Following Burst
• Following Character
• Following Eyes
• Hitchhiking Ghosts
• Talking Busts
• Transforming Reflection

Creature Illusions

• Bug Seats
• Buzzing Bees
• Fireflies
• Jumping Fish
• Piranha Swarm
• Stinger

Ride Illusions

• Binaural Sound
• Creatures Pushing the Ride Vehicle
• Reversing Ride Vehicle
• Ride Vehicle Steam
• Shrinking Ride Vehicles
• Trommel Tunnel

Scene Illusions

• Alternating Doors
• Bouncing room
• Disappearing Room
• Disappearing Wall
• Endless Hallway
• Exploding Walls
• False Elevators
• Mirror Walls
• Stretching Room
• Water Vortex

Set Illusions

• Birdseye View Traffic
• Bottomless Pit
• Changing Patterns
• Changing Portrait
• Collapsing Ceiling
• Crash-Landing Plane
• Crushing Machine
• Dancing Shoes
• Dimensional Door
• Disappearing Butterfly
• Disappearing Idol
• Disappearing Text
• Endless Conveyor
• Endless Machine
• Flying Plane
• Glass Smash
• Hovering Faucet
• Leaking Barrels
• Multiplying Mirror
• Never-Ending Drink
• Pepper’s Ghost
• Portable Hole
• Projectile Blast
• Silhouettes Across the Moon
• Tall Water Fountain
• Teleportation Tube
• Train Crash

Animation Illusions

• Chasing Animatronics
• Dexterous Animatronics
• Fighting Elk
• Lassoing Animatronic
• Log Running Animatronic
• Lumiere Animatronic
• Rocking Chair Animatronic
• Smoking Animatronic
• Swinging Animatronic
• Unicycling Animatronic

Interactivity

Fake Interactivity

Response-Feedback Interactivity

Arcade Interactivity

Recollective Interactivity

Interpersonal Interactivity

Hands-On Interactivity

User-Generated Interactivity

Bring Your Own Device (BYOD)

Personalization