Theme Park Field Tools

Reasons to Theme

  • Demand
  • Differentiation
  • Perception of Quality
  • Repeatability
  • Targeting Specific Audiences
  • Increasing Secondary Spending
  • Decreasing Queue Fatigue
  • Decreasing Capacity Demands through Environment

Theme Park Product

  • Fun
  • Story
  • Escapism
  • Spectacle
  • Thrill
  • Play
  • Sociability
  • Pedagogy
  • Customer Service
  • Memories

Dennis Cheatham

Associate Professor, Communication Design

Miami University